Social Media Content Writing

Creating content that is consistently engaging and high-quality is more effective than any other technology in capturing an audience’s attention. Content writing for social media allows your brand to create coherent information that resonates with your target audience.

Consistency is a critical factor in determining the growth and success of your business. By having a unique and recognizable voice, tone, and style across all your channels, you will undoubtedly benefit from your content creation efforts. Research has shown that consistency is essential to creating a positive customer experience at every stage of their journey with your business.

Chat with one of our live chat agents in the bottom right corner of the website. Request social media writing services and our chat agent will refer you directly to a social media specialist to cater to your needs. Feel free to ask, suggest or mention anything you have in mind concerning how we should deliver our service to you. 

Here are some general rules to follow when creating social media posts:

1. Understand Your Audience – Knowing your audience is crucial when writing content for social media. It’s important to have a clear intention of how your content can benefit others. The ultimate goal of social media post writing is to add value to people’s lives.
   
   
2. Express Yourself – It’s important to express yourself rather than trying to impress others. As it was once said, ‘Be yourself, because being original is more valuable than being a copy’. Be true to your brand voice and niche while incorporating all the creative freedom social media gives you.
   
   
3. Focus & Consistency – Maintain focus and consistency in your efforts. To capture your target audience and gain a huge following, you must remain focused on your goals and commit to consistency in social media content creation.
   One of the best ways to maintain consistency is through social media content scheduling. Our content marketers create create social media schedules for your business so you don’t have to worry about when to post your content.
   
   
4. Active voice – Use active voice when conveying your thoughts, emotions, or knowledge, as it greatly improves readability. Your content will be more enjoyable for people to read and will likely improve your overall social media ranking.

Social media platforms can be classified into five major types. It is important to establish the most suitable platform that suits your target audience, brand and type of content you would like to share.

• Social networks: Facebook, Twitter, LinkedIn
• Media sharing networks: Instagram, Snapchat, YouTube
• Consumer review networks: Yelp, Zomato, TripAdvisor
• Bookmarking and content creation networks: Pinterest, Flipboard
• Discussion forums: Reddit, Quora, Digg

There is no magic number to the number of times you should post on your social media pages. However, a good rule of thumb is to figure out when your target audience is most active, the type of content you want to post and what is currently trending.

For your business you may schedule your posts for four days in a week as follows: a business highlight, a product/service highlight, a holiday/special day post and an educational post.

Depending on the size of your business, your budget and personal preference. You may outsource social media content marketing services from SEO Markers. We service industries such as Healthcare, Cannabis, HVAC, Technology, Construction, and Business Consulting.